José María Lassalle, an expert in geopolitics, doctor of law and author of the book Civilización Artificial, offers us a profound reflection on the role that artificial intelligence plays in the current global scenario. From a critical and humanistic perspective, Lassalle will analyze how the great powers shape the use of AI as a tool of power, what emerging ethical risks it entails and how unexpected initiatives —like those of Pope Francis— can set the global agenda. An inspiring talk to understand where the technological revolution is taking us and what values we will need to defend.
Antoni Gaudí said that “originality consists of returning to the origins.” In this spirit, we propose a creative and collaborative activity that connects with the essence of Gaudí’s thinking: simplicity, rootedness and innovation.
José María Lassalle, an expert in geopolitics, doctor of law and author of the book Civilización Artificial, offers us a profound reflection on the role that artificial intelligence plays in the current global scenario. From a critical and humanistic perspective, Lassalle will analyze how the great powers shape the use of AI as a tool of power, what emerging ethical risks it entails and how unexpected initiatives —like those of Pope Francis— can set the global agenda. An inspiring talk to understand where the technological revolution is taking us and what values we will need to defend.
To end the day on a high note, we invite you to an oenological experience guided by Israel Ayats Vicens, oenologist and technical manager of Carviresa, a company with more than 50 years of history dedicated to the distribution of quality wines and spirits.
Let's start the day with a different, fun and challenging activity! We propose a golf trial at the Golf Montanyà facilities, a privileged natural environment where we can learn the basics of this exciting sport from the hands of qualified professionals.
On June 12 and 13, 2025, the FEMAC Cluster will hold the XII Strategic Immersion at the Hotel Sant Bernat (Montseny). The Strategic Immersion is a meeting open to all cluster members in order to promote strategic reflection by companies in the sector based on the analysis of market trends and emerging technologies, challenges and business opportunities, as well as sharing good practices and success stories. It is a key celebration for establishing contacts and strengthening relationships between associated materials and technology companies.
The agenda we have prepared invites you to combine fun moments with productive work sessions. We will start with the General Assembly of the Cluster, but we will not limit ourselves to this. During this event, we will have the pleasure of listening to Mr. Jose Maria LaSsalle, geopolitics expert, doctor of law, professor of philosophy and Spanish writer of books such as Civilización Artificial, which deals with ethics with artificial intelligence
To add even more value, we will have the collaboration of our friends from IOLO PLANET to energize a highly creative Design Thinking session in a team, which will invite us to reflect on What inspires us about FEMAC?
On Thursday, June 12, starting at 12:00 p.m., the General Assembly of the FEMAC Cluster will take place, where the new members will be presented and the 2024 annual accounts and the 2025 Action Plan will be put to a vote. The day is scheduled to end at 2:00 p.m. with an informal lunch, which will give way to the Strategic Immersion in the afternoon.
On Friday, June 13, different leisure and networking activities will be scheduled, where participants can share ideas and establish new collaborations.
| 12:00 h | Registration and welcome coffee |
| 12:30 h | Asamblea general Ordinaria y Extraordinaria de la FEMAC |
| 14:00 h | Foto de grupo |
| 14:15 h | Almuerzo networking en el Hotel Sant Bernat |
| 15:45 h | TREND TALKS Desafíos éticos de la civilización artificial - SR. Jose Maria Lassalle Doctor en Derecho, profesor de Filosofía del derecho en la Universidad Pontífica de Comillas y autor de numerosos ensayos de éxito |
| 16:45 h | Coffe break |
| 17:00 h a 19:30 h | DINÀMICA DESIGN THINKING: ¿Qué te inspira la FEMAC? A través de un proceso grupal de creatividad, los equipos plasmarán lo que les inspira la FEMAC con un taller artístico caracterizado por la arquitectura del modernismo catalán. A cargo de IOLO PLANET |
| 20:00 h | AFTERWORK EXPERIENCE con cata de vinos ¡Llega el momento de relajarnos! a cargo de Israel Ayats, enólogo de la Bodega Carviresa |
| 21:30 h | Cena networking en el Restaurante del Hotel La Borda del abuelo |
12:00h: Registration and welcome coffee
12:30h: Ordinary and Extraordinary General Assembly of FEMAC
14:00h: Group photo
14:15h: Networking lunch at Hotel Sant Bernat
TREND TALKS
4:45 p.m: Ethical challenges of artificial civilization - Mr. Jose Maria Lassalle. Doctor of Law, professor of Philosophy of Law at the Pontifical University of Comillas and author of numerous successful essays
4:45 p.m: Coffee break
17:00h: to 19:30: DYNAMICA DESIGN THINKING: What inspires you about FEMAC? Through a group process of creativity, the teams will embody what FEMAC inspires them with an artistic workshop characterized by the architecture of Catalan modernism.
By IOLO PLANET
20:00h: AFTERWORK EXPERIENCE with wine tasting
It's time to relax! by Israel Ayats, winemaker at Celler Carviresa
21:30h: Networking dinner at the Hotel Restaurant La Borda de l'avi
09:15h: Check out of the Hotel and departure in private cars to the Montanyà Golf Club (25 min)
10:00h: PITCH & PUTT & BRUNCH
Golf Baptism* - The Baptism will take place in four areas. The teacher will give an introduction to the technical bases of the game segment corresponding to the area.
10:00h Welcome, presentation and distribution of groups by activities
10:10h-10:45h Putt (competition on the putting Green)
10:45h-11:15h Swing (shooting at targets in the practice area)
11:15h-11:35h Refreshment and rest
11:35h - 12:10h Approach (putting the ball on the Green)
12:10h-12-45h Short game (starting at the 3 holes in the practice area). The team that takes the fewest strokes in the total number of holes wins
13:25h - 13:30h Counting of results and closing of the activity.
13:30h: Lunch together at the Golf Club, Restaurant Mas Estanyol.
09:15h: Check out of the Hotel and departure in private cars to the Montanyà Golf Club (25 min)
10:00h: PITCH & PUTT & BRUNCH
Golf Baptism* - The Baptism will take place in four areas. The teacher will give an introduction to the technical bases of the game segment corresponding to the area.
10:00h Welcome, presentation and distribution of groups by activities
10:10h-10:45h Putt (competition on the putting Green)
10:45h-11:15h Swing (shooting at targets in the practice area)
11:15h-11:35h Refreshment and rest
11:35h - 12:10h Approach (putting the ball on the Green)
12:10h-12-45h Short game (starting at the 3 holes in the practice area). The team that takes the fewest strokes in the total number of holes wins
13:25h - 13:30h Counting of results and closing of the activity.
13:30h: Lunch together at the Golf Club, Restaurant Mas Estanyol.
09:15h: Check out of the Hotel and departure in private cars to the Montanyà Golf Club (25 min)
10:00h: PITCH & PUTT & BRUNCH
Golf Baptism* - The Baptism will take place in four areas. The teacher will give an introduction to the technical bases of the game segment corresponding to the area.
10:00h Welcome, presentation and distribution of groups by activities
10:10h-10:45h Putt (competition on the putting Green)
10:45h-11:15h Swing (shooting at targets in the practice area)
11:15h-11:35h Refreshment and rest
11:35h - 12:10h Approach (putting the ball on the Green)
12:10h-12-45h Short game (starting at the 3 holes in the practice area). The team that takes the fewest strokes in the total number of holes wins
13:25h - 13:30h Counting of results and closing of the activity.
13:30h: Lunch together at the Golf Club, Restaurant Mas Estanyol.
Ea sit quaeque consulatu, nam causae nonumes in, ne sea graeci quidam pericula. Id eius scriptorem sit, affert ridens ea eam, no est illum instructior. Cu veri gubergren appellantur vis. Te summo facilisi constituto qui, ad mundi nemore causae pro. Equidem euripidis at vis, mundi intellegat quaerendum ex sit, ea nusquam fierent mea.
Ea pro nisl adhuc consequat. Mei at posse graecis epicurei, novum causae erroribus usu no, ne ubique praesent scribentur quo. Ea vis quod labitur sapientem, qui te putant laoreet sententiae, alii velit vidisse eam ex. Eum ut idque soluta diceret.
Ea sit quaeque consulatu, nam causae nonumes in, ne sea graeci quidam pericula. Id eius scriptorem sit, affert ridens ea eam, no est illum instructior. Cu veri gubergren appellantur vis. Te summo facilisi constituto qui, ad mundi nemore causae pro. Equidem euripidis at vis, mundi intellegat quaerendum ex sit, ea nusquam fierent mea.
Ea pro nisl adhuc consequat. Mei at posse graecis epicurei, novum causae erroribus usu no, ne ubique praesent scribentur quo. Ea vis quod labitur sapientem, qui te putant laoreet sententiae, alii velit vidisse eam ex. Eum ut idque soluta diceret.
Ea sit quaeque consulatu, nam causae nonumes in, ne sea graeci quidam pericula. Id eius scriptorem sit, affert ridens ea eam, no est illum instructior. Cu veri gubergren appellantur vis. Te summo facilisi constituto qui, ad mundi nemore causae pro. Equidem euripidis at vis, mundi intellegat quaerendum ex sit, ea nusquam fierent mea.
Ea pro nisl adhuc consequat. Mei at posse graecis epicurei, novum causae erroribus usu no, ne ubique praesent scribentur quo. Ea vis quod labitur sapientem, qui te putant laoreet sententiae, alii velit vidisse eam ex. Eum ut idque soluta diceret.
Ea sit quaeque consulatu, nam causae nonumes in, ne sea graeci quidam pericula. Id eius scriptorem sit, affert ridens ea eam, no est illum instructior. Cu veri gubergren appellantur vis. Te summo facilisi constituto qui, ad mundi nemore causae pro. Equidem euripidis at vis, mundi intellegat quaerendum ex sit, ea nusquam fierent mea.
Ea pro nisl adhuc consequat. Mei at posse graecis epicurei, novum causae erroribus usu no, ne ubique praesent scribentur quo. Ea vis quod labitur sapientem, qui te putant laoreet sententiae, alii velit vidisse eam ex. Eum ut idque soluta diceret.
The agricultural production sector is the first link in the agro-food value chain, it is necessary to cooperate and establish bridges. Everything begins with us.
The sector has been transformed. DIGITALISATION is here to stay. We have to innovate, look for new business models and adapt to the new environment.
The agricultural production sector, as well as its lines of business, is increasingly diverse. That is why we need to integrate the companies of the entire value chain of the sector and establish new synergies.
Ea sit quaeque consulatu, nam causae nonumes in, ne sea graeci quidam pericula. Id eius scriptorem sit, affert ridens ea eam, no est illum instructior. Cu veri gubergren appellantur vis. Te summo facilisi constituto qui, ad mundi nemore causae pro. Equidem euripidis at vis, mundi intellegat quaerendum ex sit, ea nusquam fierent mea.
Ea pro nisl adhuc consequat. Mei at posse graecis epicurei, novum causae erroribus usu no, ne ubique praesent scribentur quo. Ea vis quod labitur sapientem, qui te putant laoreet sententiae, alii velit vidisse eam ex. Eum ut idque soluta diceret.
Ea sit quaeque consulatu, nam causae nonumes in, ne sea graeci quidam pericula. Id eius scriptorem sit, affert ridens ea eam, no est illum instructior. Cu veri gubergren appellantur vis. Te summo facilisi constituto qui, ad mundi nemore causae pro. Equidem euripidis at vis, mundi intellegat quaerendum ex sit, ea nusquam fierent mea.
Ea pro nisl adhuc consequat. Mei at posse graecis epicurei, novum causae erroribus usu no, ne ubique praesent scribentur quo. Ea vis quod labitur sapientem, qui te putant laoreet sententiae, alii velit vidisse eam ex. Eum ut idque soluta diceret.
Ea sit quaeque consulatu, nam causae nonumes in, ne sea graeci quidam pericula. Id eius scriptorem sit, affert ridens ea eam, no est illum instructior. Cu veri gubergren appellantur vis. Te summo facilisi constituto qui, ad mundi nemore causae pro. Equidem euripidis at vis, mundi intellegat quaerendum ex sit, ea nusquam fierent mea.
Ea pro nisl adhuc consequat. Mei at posse graecis epicurei, novum causae erroribus usu no, ne ubique praesent scribentur quo. Ea vis quod labitur sapientem, qui te putant laoreet sententiae, alii velit vidisse eam ex. Eum ut idque soluta diceret.
