by Enric Pedrós,
On June 12 and 13, 2025, FEMAC held the XII Strategic Immersion in a privileged natural setting: Hotel Sant Bernat, in the heart of the Montseny Natural Park.
This was a particularly enriching edition, bringing together our members to share reflections, experiences, and strategic challenges with the aim of continuing to drive the transformation of the Catalan agri-industrial sector.
The Strategic Immersion is much more than an annual meeting. It is a space for collective reflection and inspiration, designed so that member companies of the cluster can pause, analyze trends, generate synergies, and strengthen their connections with other players in the value chain.
Over two intense days, we combined training and leisure activities, institutional meetings, and networking spaces in a relaxed atmosphere — yet always with a forward-looking perspective.
Board meeting and General Assembly, with a review of the year's actions and presentation of new initiatives for 2025
Keynote speech by José María Lassalle, expert in legal philosophy and digital ethics, offering a critical and necessary perspective on the social impacts of artificial intelligence
Participatory Design Thinking session led by IOLO Planet, where innovative ideas were developed to tackle current challenges in the agri sector
Teambuilding and networking activities, including a creative outdoor workshop to strengthen personal and professional bonds
Wine tasting hosted by Carviresa Cellers, a sensory experience that blended territory, gastronomy, and professional connections
Pitch & putt tournament to end the event with good humor and a sense of camaraderie among members
At FEMAC, we sincerely thank all the companies that made this gathering possible. Your commitment, vision, and energy are what drive us forward as a cluster and help us continue building an agri ecosystem that is increasingly collaborative, technological, and sustainable.
The XII Strategic Immersion left us with a clear message: the future is built better when we imagine and create it together.
We’re already counting the days until the next edition.
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